Evonik and Borussia Dortmund (BVB) are a dream team in Germany's Bundesliga and in the UEFA Champions League. The industrial group from Essen has been supporting the historic Dortmund club with great passion as its main sponsor since the 2007/08 soccer season, when the Evonik brand first came into existence. This is clear to see in the TV spot and in the ads that Evonik regularly publishes for BVB home games: With humor, they show how the fans' passion for their club makes its mark on everyday life. In this sense, the fans are much like Evonik: creative, powerful, and courageous. TV spots and adverts have long achieved cult status among BVB fans.

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